Corporate Social Responsibility|Service

Focus on Service: Community Greening Service Campaign

What
We're passionate about the outdoors and will do what we can to encourage others to explore and enjoy the outdoors as well. In 2008-9, we have focused our service efforts on Community Greening. During this campaign, our company sponsored service events will work to strengthen communities by improving green spaces and access to the outdoors.

How
Starting in 2008, we will infuse all company sponsored service events with operational excellence as indicated by the GREEN standard. What is GREEN?

G is for GRASSROOTS. Our service projects will be rooted in community based leadership, knowledge and needs based assessment to inform service vision and objectives.
R is for REDUCE, REUSE, RECYCLE. We will use recycled/repurposed materials where possible and will recycle recyclable waste from our service sites.
E is for ENGAGEMENT. Achieves scale and long term sustainability through engagement of local and relevant stakeholders
E is for EDUCATION. Both internal and external, education is critical to ensuring long term sustainability of projects and green communities.
N is for NEUTRAL. Progresses Timberland's goal of carbon neutrality.

Focus Area

Build and preserve green spaces in urban communities

Build 15 community gardens worldwide by 2009.
Refurbish or build over 80 playgrounds by 2009.

Infuse our service events with operational excellence as indicated by the GREEN Standard

Ensure 95% of our service projects meet elements of the GREEN standard in 2009.
Ensure we recycle at 100% of our service sites for the entire campaign.

Equip employees to make their difference in the world

Encourage 80% of our employees to use some of their community service hours in 2010.
Volunteer over 80,000 service hours to our communities by 2010.

Make it better™ With 15 years of our employee volunteer Path of Service™ programme behind us, we were looking for a way to energise and engage our employees in service. A two-year service campaign on Community Greening allows us to focus our internal and external efforts and build metrics around the impact of our work. Focusing on impact, instead of activities, represents a step forward in measuring progress against our bold goal to be a socially accountable company.

		Corporate Social Responsibility Energy Products Workplaces Service Download CSR Report Environmental Stewardship Civic Engagement Global Human Rights Transparency & Accountability Global Warming	Corporate Social Responsibility\|Service Focus on Service: Community Greening Service Campaign What We're passionate about the outdoors and will do what we can to encourage others to explore and enjoy the outdoors as well. In 2008-9, we have focused our service efforts on Community Greening. During this campaign, our company sponsored service events will work to strengthen communities by improving green spaces and access to the outdoors. How Starting in 2008, we will infuse all company sponsored service events with operational excellence as indicated by the GREEN standard. What is GREEN? G is for GRASSROOTS. Our service projects will be rooted in community based leadership, knowledge and needs based assessment to inform service vision and objectives. R is for REDUCE, REUSE, RECYCLE. We will use recycled/repurposed materials where possible and will recycle recyclable waste from our service sites. E is for ENGAGEMENT. Achieves scale and long term sustainability through engagement of local and relevant stakeholders E is for EDUCATION. Both internal and external, education is critical to ensuring long term sustainability of projects and green communities. N is for NEUTRAL. Progresses Timberland's goal of carbon neutrality. Focus Area Build and preserve green spaces in urban communities Build 15 community gardens worldwide by 2009. Refurbish or build over 80 playgrounds by 2009. Infuse our service events with operational excellence as indicated by the GREEN Standard Ensure 95% of our service projects meet elements of the GREEN standard in 2009. Ensure we recycle at 100% of our service sites for the entire campaign. Equip employees to make their difference in the world Encourage 80% of our employees to use some of their community service hours in 2010. Volunteer over 80,000 service hours to our communities by 2010. Make it better™ With 15 years of our employee volunteer Path of Service™ programme behind us, we were looking for a way to energise and engage our employees in service. A two-year service campaign on Community Greening allows us to focus our internal and external efforts and build metrics around the impact of our work. Focusing on impact, instead of activities, represents a step forward in measuring progress against our bold goal to be a socially accountable company.