Corporate Social Responsibility|Products


Focus on Product: Design Recyclable Product

What
Recyclable product is another way of saying designing product that has an afterlife. This means at the end of a product's life, it doesn't go into landfill, but becomes an input for the next generation of products. This aspirational goal leverages our outdoor heritage and environmental credentials in a competitive and green marketplace by providing durable products that meet our consumers' needs and exceed their environmental expectations.

How
We will utilise our Sustainable Product Pyramid and Green Index® rating to make progress against this goal. These tools provide guideposts and targets for improving the collective environmental performance of our line over time and create a yardstick for designers and consumers.

Focus Area
  • Utilise the Green Index® ratings system to drive sustainable decisions throughout our enterprise
    • Develop a baseline average Green Index® score for footwear products and set targets for improvement.
    • Have the Green Index® rating on all footwear by 2011.
  • Reduce waste and inefficiencies from our value chain
    • Develop a baseline for material production yield, average grams of packaging per unit and energy use per pair of shoes by 2008.
  • Eliminate the use of chemicals linked to human or environmental harm
    • Remove PVC from our product line by 2010.
    • Increase use of water-based adhesives (WBA) in footwear to reduce solvent use.
    • Transition to a stronger measure of solvent use per pair by 2010.
  • Select raw materials that reduce the environmental footprint of our products
    • Purchase 10% organic cotton of overall cotton purchases in 2010.
    • Increase renewable materials and recycled content in our products.
  • Improve the environmental performance of our factories
    • Improve the average environmental assessment score of suppliers.

Make it better™
We make a costly, resource intensive product that is destined for a landfill. Our opportunity is to create product at a lower cost, with less harm to the environment that produces new, revenue-generating products and services after its life as a shoe. Green Index® rating provides a combined measure of our success in reducing energy inputs, reducing harmful chemicals and incorporating recycled and renewable components into our product.

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