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SERV-A-PALOOZA 2006
Contacts:
Sean Gallagher
Porter Novelli
(212) 601-8113
sean.gallagher@porternovelli.co
Kate King
The Timberland Company
(603) 401-7365 (cell)
(603) 773-1379 (office)
kking@timberland.com

TIMBERLAND REVITALIZES GLOBAL COMMUNITIES AS PART OF 9TH ANNUAL SERV-A-PALOOZA

6,300 Volunteers to Positively Impact More Than 150 Communities in 32 Countries

STRATHAM, N.H., September 21, 2006 — Timberland employees and community partners will join forces today to improve more than 150 local communities from Istanbul, Turkey to Steamboat Springs, Colorado as part of the company’s 9th annual “Serv-a-palooza,” a worldwide community service initiative. In total, 159 Serv-a-palooza projects in 32 countries will engage 6,300 volunteers and generate 43,000 hours of service via numerous initiatives including building and refurbishing homes, community facilities and parks.

“For almost ten years, Serv-a-palooza has enabled our employees and partners to unite around a common goal: to create powerful, sustainable change through service,” said Jeffrey Swartz, President and CEO of Timberland. “In one day, volunteers around the globe will better the environment, help communities in distress, brighten the lives of countless individuals and families and make a positive difference in our world.”

Service projects worldwide include:

  • Constructing a four-bedroom home at Timberland’s headquarters in Stratham, New Hampshire with Habitat for Humanity that will be transported to the Gulf Coast for a family of Louisiana hurricane victims.
  • Clearing brush and planting trees to create a safe and enjoyable outdoor environment for disabled children at a facility in Hong Kong.
  • Restoring vegetation at an industrially polluted 60-square mile woodland and wetland reserve in Bedford, England.
  • Assembling furniture, laying tile, installing fences, painting and cleaning at an education and rehabilitation center for autistic children in Istanbul, Turkey.
  • Weeding, painting and cleaning senior citizen housing centers in Steamboat Springs, Colorado.

 

Serv-a-palooza projects address a variety of community concerns, including education, youth recreation, environmental sustainability and social services. Several months prior to the event, project coordinators meet with local community partners – schools, parks, camps, community centers and social service organizations – to assess the greatest community needs and identify opportunities for volunteer service.

Like all of Timberland’s community service initiatives, Serv-a-palooza projects are designed to be sustainable to meet long-term community needs. Project sites are often perennial, offering volunteers the opportunity to build upon the positive impact started in past years, as well as create long-term relationships between Timberland, its partners and the local community.

Timberland (NYSE: TBL) is a global leader in the design, engineering and marketing of premium-quality footwear, apparel and accessories for consumers who value the outdoors and their time in it. Timberland markets products under the Timberland®, Timberland PRO®, SmartWool®, Timberland Boot Company™ and Miōn™ brands, all of which offer quality workmanship and detailing and are built to withstand the elements of nature. The Company’s products can be found in leading department and specialty stores as well as Timberland® retail stores throughout North America, Europe, Asia, Latin America, South Africa and the Middle East. Timberland’s dedication to making quality products is matched by the company’s commitment to “doing well and doing good" -- forging powerful partnerships among employees, consumers and service partners to transform the communities in which they live and work. To learn more about Timberland, please visit www.timberland.com.

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